One of our greatest modern innovators, Steve Jobs transformed the computing and music industries, to bring us some of the modern world’s most coveted technology.
Gathering together the philosophies and carefully honed skills of this maverick businessman, this book invites you to be inspired by Steve Jobs – to view your world through the eyes of a genius.
His sense of standing apart from the mainstream resulted in Jobs developing bespoke life philosophy of his own. His sense of outsider-dom allowed him space to think freely and unconditionally.
When it comes to pursuing his career, Jobs had the benefit of being in the right place at the right time. Fir him, amazing work was done by teams of talented people sharing a vision and working in a conducive environment.
He was a man who threw himself into life, putting himself in the way of experiences that he could then mine for his work
‘Jobs believed that share what you need to but keep your secrets safe.
Never short on confidence or bravado, Jobs did not lack ambition.
He believed in playing with the percentages, but kept things moving. He always believed in not resting on laurels.
Jobs started strongly as a brand-builder and it was a skill that never deserted him.
Jobs realized that maintaining passion for your work was a prerequisite for success.
He was an innovator and an inspirer of innovation. But he was also an improver of what was already there.
Steve Jobs understood a basic truth : Apple could never be more than the sum of its people and their ideas.
At the very heart of Job’s philosophy was the idea that design was not just about how a product looks but about how it works too.
Apple does not so much have customers as believers, all investing in the promise of a better lifestyle.
From earliest Apple days it was evident to Jobs that the company’s success would come from long-term markets, not from being content with one-off sales.
Despite the ignominy of the end of his first Apple stint, Jobs came to regard being fired as among the most formative experiences if his life.
Jobs in his second spell at Apple discovered that he was capable of trusting others to deliver.
Given the number of customers who to this day are convinced that Jobs was always right, it is difficult to believe that either the company or the consumer would have benefited from a culture in which prospective buyers were asked for their opinion during the creative process.
Perhaps one of the lessons of his life is that, however hard you try, it is impossible to have it all. But after a shaky start, he came decently close.
Steve Jobs was decidedly a long-game player. His aim was not to delight the world today only to be forgotten by next week : he wanted nothing less than to change the world forever.
He wanted to and he did changed a lot.
Daniel Smith works through his ideas for us in his inspiring book : How to think like Steve Jobs.